Survey Design

The Steps in my Survey Design Project

Establishing the goals of the survey
I wanted to learn what features people use more on a web directory. The choices I provided for my survey respondents were;
· Using the search box
· The navigation system
· The A-Z categories or none of the above


Determining the survey sample
I chose to distribute my survey questionnaire to some colleagues of my husband in his office.
The reason I chose this particular location and group was that these office employees are located where most of the businesses are. They go out to lunch, run errands and/or visit local dentists etc in the same area that I am building the directory for.


Determining the survey method
The survey questionnaires were printed on two sheets of A4 paper with a total of 12 questions and a few lines extra for comments.


Creating my questionnaire
See next post


Pre-testing my questionnaire
I asked some family and friends to read and then try and answer the questionnaire in order to identify any major flaws.


Distributing the survey
The survey questionnaires were distributed to each participant individually.