What are conventions?
On websites, conventions are the position, size, colour, appearance etc of features that web users are familiar with already and that don’t make users think.
For example you know that on most websites the menu is on the left while advertisements are on the right of the page. If these two change positions they will create confusion and make users think.
There are quite a few conventions to follow in web design and this website has almost certainly broken all of them.
http://www.jonespartners.com/
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